ENTRIES TAGGED "interactivity"
Pete Warden on digital map creation and data journalism tools.
Data-centric news organizations are using maps to effectively tell stories, but these features don't come easy. In this interview, Pete Warden discusses the grunt work that goes into map creation and the tools that can make it a little easier.
Theodore Gray on true interactivity and apps vs. ebooks.
Theodore Gray, author/creator of "The Elements," shares his thoughts on interactivity in ebooks, why programmers should be treated like authors, and why he believes the print form will continue to exist for quite some time.
Mediabistro recently conducted an informal round-up of publishers and authors who use Twitter to publicize titles and interact with readers. Within TOC, we use Twitter (plug: follow us here) to exchange quick bursts of information and story ideas, and we've also found it to be a surprisingly effective beat coverage tool — breaking stories and new memes often appear…
Booksquare's Kassia Krozser explains the benefits of publisher blogs: Just as authors need to better market themselves and their books, so do publishers. While the audience for a publisher website is diverse — authors, booksellers, journalists, agents, readers, and more — talking about books on your website the same way you talk about books in your catalog simply isn't…
Expanding on a recent post by Seth Godin, TOC wants to know how you think ebooks and digital content can enhance the reading experience.
Storytelling is no longer passive entertainment. Alternate reality games are one new way publishers are engaging readers and turning them into participants.