Mediabistro recently conducted an informal round-up of publishers and authors who use Twitter to publicize titles and interact with readers. Within TOC, we use Twitter (plug: follow us here) to exchange quick bursts of information and story ideas, and we’ve also found it to be a surprisingly effective beat coverage tool — breaking stories and new memes often appear on Twitter before they hit the blogosphere and mainstream media outlets.
This anecdotal evidence suggests Twitter is gaining steam in the publishing world, but is that really the case? Are you using Twitter? Have you even heard of Twitter? Please share your thoughts in the comment area.