ENTRIES TAGGED "Twitter"
Mobile retail access is a vital part of an overarching brand experience
It wasn’t one of my proudest moments when, a week before Christmas last year, I was hunched over my smartphone towards the back of the famous Hamley’s Toy Store on London’s Regent Street, composure tethered to an elusive bar of 3G network. The thing was, that bar had been easier to find in-store than the toy I planned on presenting my nephew with for Christmas. When I placed my order on Amazon with a plethora of merchandise within arm’s length, a nagging sense of irony did not escape me – nor did a whole new understanding of retail pain points. To be fair, Christmas shopping in a metropolitan area probably blasts through higher-than-average pain thresholds.
Twitter suspends an account, Time Inc.'s new chief has a consumer plan, and ereader technology needs a "kick in the pants"
Here are a few stories that caught my attention in the publishing space this week.
On Sunday, Twitter suspended British journalist Guy Adams’ account after he tweeted NBC executive Gary Zenkel’s email address. Much kerfuffle ensued, Adams wrote a letter to Twitter, Twitter’s general counsel Alex MacGillivray apologized for the way the situation was handled, and Adams’ account was reinstated.
Reviews in the aftermath were interesting. The account suspension ultimately had the opposite of the intended effect, pointing a spotlight at Adams’ tweet and garnering it far more attention than it likely would have had otherwise. Meghan Garber at The Atlantic put together a Topsy chart of the response to Adams’ tweet, which showed the response began as pretty much nothing and then exploded upon his account suspension.
Omnivore Books follows a simple Twitter rule: 1/3 personal, 2/3 professional.
Learn how Omnivore Books, a cookbook store in San Francisco, uses Twitter to solidify relationships with customers and break through the publisher blockade.
Novelist Reif Larsen takes to Twitter to tell a short story.
The novelist Reif Larsen did something on Twitter recently that showed how sometimes the best stories are those that arrive in small morsels, spaced generously.
David Ardia on how libel laws apply to Twitter and new media.
Most of us are familiar with the libel lawsuits aimed at magazine and newspaper publishers, but how do libel laws apply to Twitter, Facebook, and blogs? David Ardia, fellow at the Berkman Center and the director of the Citizen Media Law Project, breaks it down.
Even professional writers are prone to infrequent accidental plagiarism. But in the world of novels, newspapers, and college exams, there are rules about bootlegging others’ work that are well-established – most everyone agrees on what behaviors are unacceptable and what the consequences are. In bantamweight publishing, however, the rules are not so clear.