ENTRIES TAGGED "publishing models"
To weather industry disruption, publishers essentially need to become leaders of big data and data intelligence companies.
In a recent interview at PBS’ Media Shift, Jason Ashlock, founder and president of Movable Type Management, addressed the changing roles of publishers and argued that they’re not innovating fast enough. Ashlock argues that we’re in the age of the author and direct audience engagement and that publishers need to become conduits for this engagement and curators of communities in addition to curators of quality books.
In a similar vein, Forbes writer Suw Charman-Anderson recently argued that publishers need to become retailers. As retailers, publishers put themselves in a position to collect customer data, which in turn puts them in a better position to offer customers unique additional value and experiences. O’Reilly’s Joe Wikert is a big proponent of the direct sales channel.
To weather the disruption in the industry, publishers do need to become strong multi-media companies as Ashlock suggests and retailers as Charman-Anderson suggests, but more than that — more to the root of that — publishers essentially need to become leaders of big data and data intelligence companies in order to capitalize on the benefits of these business models. They need to learn how to sift through and analyze data to extract meaning, quite a different business than traditional publishers are used to and not an easy task. As Adam Frank argues at NPR, making use of big data and data intelligence requires specialists who understand the intricacies and nuances of data, who know how to “separate the chaff from the real, useful insights.”
James Levy explains how publishers can use the Hiptype platform to make smarter publishing decisions.
As our industry shifts from print to ebooks we’re discovering a wealth of new data to study. Retailers hold most of the cards for this data, but a startup named Hiptype is looking to change that. In the interview below, Hiptype’s president and CEO James Levy (@jamtoday) talks about how their platform works and how it can lead to making smarter publishing decisions.
Panelists at the inaugural NYC Publishing Innovators Meetup discuss changing publishers' roles.
The NYC Publishing Innovators Meetup group held its inaugural roundtable in its quarterly speaker series in July. Panelists, led by Kat Meyer as moderator, included: Ned Lomigora, co-founder of Zeeen.com; Diane Gedymin, executive editor at Turner Publishing; Peter Balis, director of online sales, John Wiley & Sons; Linda Holliday, CEO of Semi-Linear; Jesse Potash, founder, PubSlush, and; Michelle Toth, founder, 617Books. The thesis was: “What role can publishers play in supporting a direct relationship between readers and authors?” The discussion was energetic, but everyone agreed on one thing: the times, they are a-changin’.
Eric Ries on how lean startup methods apply to publishing.
In this video interview, "The Lean Startup" author Eric Ries talks about his experiences working with traditional publishing structures and how publishers can benefit from lean startup principles.
"Every Book Is a Startup" author Todd Sattersten on agile methods and the importance of scope.
We follow up with BizBookLab's Todd Sattersten to see how his startup project, "Every Book Is a Startup," is coming along. Sattersten looks at the relationship between startup pitches and book pitches, and he explains why scope is a valuable project tool.
Justo Hidalgo on subscriptions, paywalls and the importance of added value.
In this interview, 24Symbols' Just Hidalgo examines the relationship between high-quality content, related services and consumer needs.
Bookigee's Kristen McLean says agile techniques from the software world also apply to publishing.
Bookigee founder Kristen McLean explains how lightweight development, flexible teams and other agile methods can help publishers with content development and workflows.
Tim Carmody on the lessons from Netflix and the facade of inevitability.
In this interview, Wired.com writer Tim Carmody examines the recent missteps of Netflix and he takes a broad look at how technology shapes the reading experience.