ENTRIES TAGGED "readers"

The reinvention of the bookseller

The reinvention of the bookseller

Coffee shops were game changers for bookstores in the '90s. What's next?

Once booksellers accept the reality they can no longer just sell books, they can begin evolving into something dynamic and unique.

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Think of it like a political campaign: Baratunde Thurston's book marketing

Think of it like a political campaign: Baratunde Thurston's book marketing

Inside the promotion of "How To Be Black."

Make it easy for people to help you — that’s a simple but oft-overlooked concept that author Baratunde Thurston says is essential to book marketing. He shares additional marketing tips and tools in this interview.

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What if ebook DRM goes away tomorrow?

Ending DRM is fine, but we also need great buying and reading experiences.

Abandoning DRM won’t change the publishing landscape unless B&N, Kobo and others force the issue through innovative devices and apps. In fact, Joe Wikert says that same innovation can occur with or without DRM — so why wait?

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It's time for a unified ebook format and the end of DRM

It's time for a unified ebook format and the end of DRM

Proprietary ebook formats and rights restrictions are holding consumers back.

The music industry has shown that you need to offer consumers a universal format and content without rights restrictions. So when will publishers pay attention?

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The five things you need to pay attention to at TOC 2012

The five things you need to pay attention to at TOC 2012

Publishing startups, data, and ebook quality are among TOC 2012's key topics.

Tools of Change for Publishing chairs Kat Meyer and Joe Wikert reveal their top recommendations for things to see, do and watch at the upcoming conference.

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Three reasons why we're in a golden age of publishing entrepreneurship

Three reasons why we're in a golden age of publishing entrepreneurship

Digital is creating fertile ground for startups.

Books, publishing processes and readers have all made the jump to digital, and that's creating considerable opportunities for publishing startups.

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Links on the side

Links on the side

A simple solution for including hyperlinks without undermining focus.

Digital documents that help readers focus are the ones that we're most likely to remember. Those that send us scampering around the web will be more easily forgotten.

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Why an ebook still needs an index

Why an ebook still needs an index

An index in an ebook offers a level of discovery search can't touch.

Why should digital publishers invest in index creation? Because ebooks that give readers efficient ways to access what they need are ebooks that will sell.

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Publishing News: Apple shifts on subs

Publishing News: Apple shifts on subs

Apple softens its subscription position, metadata could improve academic searches, and ebooks offer a new purpose for edits.

In the latest Publishing News: Readability's co-founder Richard Ziade offers his take on Apple's policy reversal, Creative Commons and the Association of Educational Publishers delve into web search, and Pete Meyers takes a look at the art of editing in storytelling.

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Publishing News: Rebooting online news presentation

Publishing News: Rebooting online news presentation

Ben Huh has a fling with news, checking in on the Twitter archive, and readers can now fund authors directly.

In the latest Publishing News: Ben Huh dishes on news organizations moving in the right direction; one year later, the Library of Congress' Twitter Archive is still being built; and the Unbound.co.uk publishing platform launched with some big-name authors.

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