ENTRIES TAGGED "TOC Podcast"
Data-driven publishing is the future
James Levy explains how publishers can use the Hiptype platform to make smarter publishing decisions.
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As our industry shifts from print to ebooks we’re discovering a wealth of new data to study. Retailers hold most of the cards for this data, but a startup named Hiptype is looking to change that. In the interview below, Hiptype’s president and CEO James Levy (@jamtoday) talks about how their platform works and how it can lead to making smarter publishing decisions.
The agency model’s impact on ebook pricing
Literary agent Simon Lipskar explains why the DOJ got it all wrong
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The agency model has played a key role in ebook pricing models, and the DOJ’s recent ruling has generated a large number of responses from the community. One of the more interesting ones was from Simon Lipskar, President of the Writers House literary agency. I invited Lipskar to participate in a TOC podcast interview so he could talk further about his letter to the DOJ as well as where he sees the ebook market heading.
The value of free
Allen Lau on how Wattpad leverages free content.
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This post is part of the TOC podcast series. You can also subscribe to the free TOC podcast through iTunes.
We’ve been talking about pricing in July, and how could the conversation be complete without coverage of the free content model? Wattpad is a fairly new company that’s built completely upon free content. In the following interview, I talk with Wattpad CEO and co-founder Allen Lau about how they’re leveraging free content and how you might be able to as well.
Pricing lessons learned from a publishing startup
Rafiq Ahmed talks pricing strategies for Demibooks' Composer platform.
In this TOC podcast, Demibooks CEO and co-founder Rafiq Ahmed talks about challenges in the ebook tools space and how his startup is handling pricing.
Amazon as friend and foe
Clint Greenleaf on the challenges of working with and competing against Amazon.
In this TOC podcast, Greenleaf Book Group founder and CEO Clint Greenleaf shares a unique perspective on working with and competing against Amazon. He also addresses the DOJ lawsuit and offers thoughts on the future of ereaders.
Direct sales should be a publisher priority
Bob Pritchett on how and why he built his company around a direct sales channel.
In this TOC podcast, Logos Bible Software president & CEO Bob Pritchett talks about the importance of customer engagement, building direct sales channels, and how to beat Amazon.
Depth and immersion give static print images new digital life
Laura Maaske on creating captivating digital imagery.
In this TOC podcast, medical illustrator Laura Maaske talks about creating digital imagery, the move from print to digital, and how publishers need to adjust their thinking.
For many publishers, direct sales is an untapped opportunity
John Oakes on OR Books' alternative business model.
In this TOC podcast, OR Books co-founder John Oakes talks about the importance of a direct to consumer channel and why OR Books has made it a priority.
Social reading should focus on common interests rather than friend status
Travis Alber on ReadSocial's unique social reading environment.
In this TOC podcast, we hear from ReadSocial co-founder Travis Alber on why they're building their platform without tying it to your social graph.
As transmedia publishing evolves, experimentation is the name of the game
Verane Pick on what's involved in a transmedia operation.
In this TOC podcast, Verane Pick talks about her work at Counter Intelligence Media. She also talks about gaming mechanisms and hints that gaming techniques may become an "engagement silo" in a future project.