ENTRIES TAGGED "trent reznor"

Content is a Service Business

What you're selling as an artist (or an author, or a publisher for that matter) is not content. What you sell is providing something that the customer/reader/fan wants. That may be entertainment, it may be information, it may be a souvenir of an event or of who they were at a particular moment in their life (Kelly describes something similar as his eight "qualities that can't be copied": Immediacy, Personalization, Interpretation, Authenticity, Accessibility, Embodiment, Patronage, and Findability). Note that that list doesn't include "content." The thing that most publishers (and authors) spend most of their time fretting about (making it, selling it, distributing it, "protecting" it) isn't the thing that their customers are actually buying. Whether they realize it or not, media companies are in the service business, not the content business.

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Trent Reznor Continues to "Get" the Value of Free Content

Trent Reznor continues to demonstrate that he understands the value of free content as a promotional tool.

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