Trent Reznor Continues to "Get" the Value of Free Content

Radiohead may have gotten more of the press for their “name your price” album, but Trent Reznor continues to demonstrate that he understands the value of free content as a promotional tool, and perhaps more importantly that what he’s promoting can be quite far from free. Content Nation has a nice post on the ultimate goal of free-as-promotional:

In other words, this group of artists is recognizing that content’s primary value in media formats is to help people build valuable relationships. While there’s money to be had in mass-produced intellectual property, the high-margin business in content is in person-to-person relationship building that results in both executed business and a more multi-dimensional relationship that can be leveraged in many more ways than mass manufacturing can manage.

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