Trent Reznor Continues to "Get" the Value of Free Content

Andrew Savikas
May 7, 2008 | Permalink | Comments (0) | Listen

Radiohead may have gotten more of the press for their "name your price" album, but Trent Reznor continues to demonstrate that he understands the value of free content as a promotional tool, and perhaps more importantly that what he's promoting can be quite far from free. Content Nation has a nice post on the ultimate goal of free-as-promotional:

In other words, this group of artists is recognizing that content's primary value in media formats is to help people build valuable relationships. While there's money to be had in mass-produced intellectual property, the high-margin business in content is in person-to-person relationship building that results in both executed business and a more multi-dimensional relationship that can be leveraged in many more ways than mass manufacturing can manage.

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