ENTRIES TAGGED "web content"
Build Sites Around Authors and Subjects, Not Publisher Brands
Michael Cairns at PersonaNonData expresses a desire to see publishers include a more comprehensive picture of authors and works: Publishers are best placed to build author-centric and subject/theme-oriented websites — not sites oriented around a "brand" that isn't relevant, but those that focus attention on segments of the business that remain relevant to consumers. Envision the Spiritual segment at…
The Media Industry's Perspective Problem
Media orgs that focus on content containers rather than content consumers will be stymied by "reverse publishing" and other bad habits.
Harlequin Embeds Hyperlinks in New Ebook
Harlequin is adding interactivity to its ebooks under the banner "Enriched Editions." The first title to get the enriched treatment is Unmasked, a romance story chosen for its historical tie-ins. From a Harlequin press release: Unmasked … has been enriched with interactive buttons that hyperlink to Web sites containing photos, historical commentaries, illustrations, sound effects, maps, articles and more ……
Huffington Post Goes Local in Chicago
The Huffington Post started as an aggregate political blog, but founder Arianna Huffington is now eyeing something bigger: local news coverage. Chicago will serve as Huffington's local guinea pig. From The Guardian: [Arianna] Huffington said the Chicago site would aggregate news, sports, crime, arts and business news from different local sources as well as contributions from bloggers in what…
Mark Cuban: Copyright Law Gives Hulu Advantage Over YouTube
Mark Cuban says the Digital Millennium Copyright Act (PDF) gives Hulu a distinct advantage over YouTube: Hulu has one HUGE advantage over YouTube, it has the right to sell advertising in and around every single video on its site. It can package and sell any way that might make its customers happy. YouTube on the other hand, has that right…
PBS Online Videos Include Advertising
PBS is releasing shows on the video site Hulu, but incorporating advertising with a revenue sharing plan. The New York Times Bits blog discusses the move with Andrew Russell, senior vice president of PBS Ventures: PBS has moved online slowly, and right now it makes only a small fraction of its content available over the Internet. One reason is…
Linking Books with the Web-Way of Thinking
The changing nature of book content means publishers need to develop material that meshes with digital platforms, rather than replicating book experience in a digital realm.