ENTRIES TAGGED "web content"
Web Analytics Primer for Publishers
We take a look at page views, pages per visit, unique visitors and other common analytic measurements.
Piracy and Advertising: An Unlikely Union that Just Might Work
Some publishers are turning pirated YouTube clips into advertising opportunities.
Ruling: Consider Fair Use Before Issuing Takedowns
A fairly significant ruling came down Wednesday in Lenz v. Universal, a rather infamous case where Universal Music Publishing Group issued a takedown against a YouTube video of a young child dancing to a song in the background — a song in which Universal maintained some rights. Universal later acknowledged that this was a fair use of the music,…
Report: Pre-Roll Video Ads Not all that Bad
Given how "unacceptable" we were told this would be to viewers, it's rather remarkable how many people are now obviously accommodated to pre-roll ads in videos. From Beet.TV: The vast majority of online video viewers are watching pre-roll and overlay ads, a study released today by Break Media and Panache shows. Completion rates for 15-second pre-roll ads were 87…
Sports Illustrated Offers Ad Space through Web Bids
Sports Illustrated is using a Web-based bidding system to sell advertising across its online and offline properties. From Advertising Age Executives at the Time Inc. title, the first one to try an online auction, said the move was partly to recruit those advertisers that aren't in close touch with the sales force anyway. "There are many advertisers out there that…
TOC Recommended Reading
Could the iPhone be a Kindle Killer? (Bill Trippe, Gilbane Publishing Practice Blog) Here's a project I would love to do if I had the time–a face-off between Kindle, the iPhone, the Sony Reader, an eBook Technologies ETI-1, and a few other devices. Take a few book types–novel, textbook, graphical book, business document to begin with–and create a feature…
Web Video Advertising Stuck on Pause
Users are flocking to Web videos and video companies are serving millions of streams, but video executives speaking at the RBC Capital conference noted that advertisers — the final variable in this equation — have not fully embraced the format. From News.com: So when and for whom will the money start rolling in? Video ad executives said that while YouTube…
Comcast Pays $125 Million for Lifestyle Web Publisher DailyCandy
Comcast is buying shopping/lifestyle Web publisher DailyCandy for $125 million. From the New York Times: … the company, driven by a small army of contributors providing breezy tips, has grown to encompass 13 daily and 8 weekly newsletters, reaching 2.5 million subscribers in 11 American cities and London. As the Times notes, DailyCandy is one of a number of…
Report: Some Viewers Going Web-Only for TV Shows
Web viewing of TV shows is replacing traditional TV time for a percentage of the viewing audience, according to new research from Integrated Media Measurement Inc. (IMMI). From Advertising Age: … more than 20% of people watch some amount of prime-time TV programming online. Within that group of online viewers, 50% are watching programming as it becomes available and appear…
Web Community Management Tips
As a reignited debate over user comments rages, we use the opportunity to look at time-tested community management tips.