Given how “unacceptable” we were told this would be to viewers, it’s rather remarkable how many people are now obviously accommodated to pre-roll ads in videos. From Beet.TV:
The vast majority of online video viewers are watching pre-roll
and overlay ads, a study released today by Break Media and Panache shows. Completion rates for 15-second pre-roll ads were 87 percent, and 77 percent viewed campaigns with overlay ads for at least 15
seconds.