Report: Pre-Roll Video Ads Not all that Bad

Peter Brantley
August 20, 2008 | Permalink | Comments (2) | Listen

Given how "unacceptable" we were told this would be to viewers, it's rather remarkable how many people are now obviously accommodated to pre-roll ads in videos. From Beet.TV:

The vast majority of online video viewers are watching pre-roll and overlay ads, a study released today by Break Media and Panache shows. Completion rates for 15-second pre-roll ads were 87 percent, and 77 percent viewed campaigns with overlay ads for at least 15 seconds.

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2 Comments

Murray said:
February 14, 2009 2:29 PM

Pre roll web video advertising obviously works. And why not? If they're made to attract attention, and they're informative, they will get the viewers attention. All types of web video advertising is extremely effective. Small business can play with the big boys with this solution.

charlie said:
June 18, 2009 2:38 PM

attention everyone! If your getting your business off the ground or have a small business check out this site. http://adwido.com for absolutely free upload video ads for your business. Also on this site you can do image uploads if your not up to videos.
The more sites you can link your business to the greater outreach will be in the market field to flourish your business.

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