Web Video Advertising Stuck on Pause

Users are flocking to Web videos and video companies are serving millions of streams, but video executives speaking at the RBC Capital conference noted that advertisers — the final variable in this equation — have not fully embraced the format. From News.com:

So when and for whom will the money start rolling in? Video ad executives said that while YouTube has a lot of inventory that’s hard to monetize, sites with professional content such as Hulu.com don’t have enough inventory to serve demand from brand advertisers.

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