Web Video Advertising Stuck on Pause

Mac Slocum
August 8, 2008 | Permalink | Comments (0) | Listen

Users are flocking to Web videos and video companies are serving millions of streams, but video executives speaking at the RBC Capital conference noted that advertisers -- the final variable in this equation -- have not fully embraced the format. From News.com:

So when and for whom will the money start rolling in? Video ad executives said that while YouTube has a lot of inventory that's hard to monetize, sites with professional content such as Hulu.com don't have enough inventory to serve demand from brand advertisers.

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