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Podcasts and Web Promotion Boost Authors

The San Francisco Chronicle profiles Scott Sigler and Seth Harwood, two authors who have used podcasting, free downloads, blogs and social media to develop audiences and attract attention from publishers. Sigler sees a connection between his efforts and public broadcasting:

Sigler … likens his distribution method to that of public broadcasting, adding that giving away content pays off even if fewer than 10 percent of the samplers ultimately make a pledge.

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