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Webcast Video: Why Publishers Should Care About SEO

Below you’ll find the full recording from last month’s TOC Webcast, “Why Publishers Should Care About SEO,” with SEO expert Jamie Low.

About this Webcast:

Search engine optimization (SEO) expert Jamie Low uses a conversational format and live search queries to examine SEO elements and techniques, including: how publishers can get ranked for specific queries related to their content; why some pages earn top spots in search listings and others fail to advance; and how to evaluate SEO strategies that will support real-world business objectives.

Running time: 1:56

About Jamie Low:

Jamie Low has helped hundreds of organizations “get search” since 1995. As the founder of consulting firm SearchEngineMarketing.com he regularly guides virtual teams of marketing and technology professionals through the turbulent waters of creating and maintaining their own in-house search marketing initiatives. Book publishers such as Random House, Fodor’s Travel, Pearson and O’Reilly Media have enlisted Jamie’s help to evaluate their SEO needs, instruct their staff on how best to integrate SEO best practices into their everyday work, and for troubleshooting large-scale web development issues related to how search engines discover, index and rank their content.

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Comments: 5

  1. There are different ways or strategy of search engine optimization for you to get to the SE ranking position that you want. Though there will be a difference between each websites. Optimizing your website with your targeted keyword and building your link popularity are the few factors that is part of SE algorithm. Linking to quality, related sites is a must as it will help you in your rankings.

  2. Informative hour and half it discuss the basic and the most popular SEO topics like long tail keywords..
    But i totally disagree when google said that “we don’t want you to be successful” meaning that we do not want to see your know the algorithm.
    If google want relevancy think they should give more weight on the on-page part. because even today we see less relevant results on the top 10 while more relevant results are hiding in the 2nd and 3rd pages.
    But thanks guys for putting this video

    Mike Jason
    SEO Software

  3. Mike,
    I have agree with your comments. The top 10 is being taken up by way to many keyword heavy domains that in some cases have a lot less relevancy then those appearing on the second and third pages. I don’t believe they should give more relevancy to the on-page parts though because that would take us back to the late 90s. I think we have moved forward a long the way. I think there are many benefits to an seo firm helping smaller sites compete with some of these obstacles.

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  5. Google is largely engaged in a war for its quality that it pretty much dug itself into. They started by revealing too much of what their basis is for judging a website to rank for various things. Some complain they reveal too little, but the less they reveal the harder it would be to cheat the system.

    As for going back to the late 90s, I kind of miss those days! There was virtually no spam…people kept their search engine cheats on their own sites. Mind you I have nothing wrong with people linking to their website in comments etc. I do it myself. It’s when it crosses the line and becomes outright spam, such as I have to deal with on my warrior cats forums on a regular basis. I have no idea whether the person with a link in their sig just signed up as a legit person or a bot who is going to spew adult site ads all over my children’s site.