Webcast Video and Slides: Social Media for Publishers

Mac Slocum
December 18, 2008 | Permalink | Comments (2) | Listen

Below you'll find the full recording from the recent TOC Webcast, "Social Media for Publishers" with Chris Brogan.

Chris has also made his presentation slides available:

About this Webcast:

So much of what we hear about blogging, podcasting, social networks, and the rest of the social media toolkit seems to be arbitrary, overly time-consuming, pie-in-the-sky. We might hear the occasional good strategy, but rarely do we understand how to put it into action. And how much will any of this cost you in resources and money? In this webcast, Chris Brogan offers a not-too-techy and not-too-light dive into the world of social media from the mindset of a publisher.

Running time: 1:29

About Chris Brogan:

Chris Brogan is President of New Marketing Labs, a new media marketing agency, as well as the home of the New Marketing Summit conferences and New Marketing Bootcamp educational events. He helps large and mid-sized businesses understand how to use social media tools like blogging, social networks, community platforms, and more to build business value for marketers, sales organizations, and internal collaboration in general.

Chris will be leading the "Blogging and Social Media" tutorial at the third annual Tools of Change for Publishing Conference (Feb. 9-11). Full details are available here.

Upcoming TOC Webcasts

Related:

• Why Blogging and Social Media Shouldn't be Ignored
• How Should Authors Promote Themselves Online?
• Web Publicity Grows Up, Learns the Value of Conversation
• Gaping Void: "The Porous Membrane: Why Corporate Blogging Works"