ENTRIES TAGGED "webcast"
Join the ebook subscription model movement
Learn more and ask your questions at our free webcast on April 26
The ebook revenue stream has much more potential beyond simply selling standalone titles, one by one, to customers. If you’re not already offering your content in an ebook subscription program you need to. I’m not talking about a broad program like Amazon’s Kindle Owner Lending Library model; publishers and authors should focus instead on genre-specific vertical subscriptions that pay content creators based on the title’s performance, not some portion of a flat licensing fee assigned for an entire collection of titles.
TOC Debate: Amazon vs Apple
Joe Wikert takes on Kassia Krozser in the first TOC Debate webcast.
Which ebook platform is mightier? Find out when Team Bezos (Joe Wikert) takes on Team Jobs (Kassia Krozser) in a free webcast on Thursday, Sept. 15, at 10 am PT.
Webcast Video: Essential Tools of an XML Workflow
Below you'll find the full recording from the TOC webcast, "Essential Tools of an XML Workflow," with Laura Dawson….
Webcast Video and Slides: Social Media for Publishers
Below you'll find the full recording from the recent TOC Webcast, "Social Media for Publishers" with Chris Brogan. Chris has also made his presentation slides available: View SlideShare presentation or Upload your own. (tags: socialmedia publishers)…
[TOC Webcast] Social Media for Publishers
Tools of Change for Publishing will host "Social Media for Publishers," a free webcast with presenter Chris Brogan, on Tuesday, Dec. 16 at 1 p.m. eastern (10 a.m. pacific). Webcast Overview So much of what we hear about blogging, podcasting, social networks, and the rest of the social media toolkit seems to be arbitrary, overly time-consuming, pie-in-the-sky. We might…
[TOC Webcast] Essential Tools of an XML Workflow
Tools of Change for Publishing, in conjunction with StartWithXML, will host "Essential Tools of an XML Workflow," a free webcast with presenter Laura Dawson, on Thursday, Dec. 11 at 1 p.m. eastern (10 a.m. pacific). Webcast Overview This webcast is for those publishers who have made the decision to pursue digital channels for their content. What tools are out…
Webcast Video: What Publishers Need to Know about Digitization
Below you'll find the full recording from the recent TOC Webcast, "What Publishers Need to Know about Digitization," with Liza Daly….
[TOC Webcast] Making the Case for Print on Demand
Tools of Change for Publishing will host "Making the Case for Print on Demand," a free webcast with presenter Brian O'Leary, on Wednesday, Dec. 3 at 1 p.m. eastern (10 a.m. pacific). Webcast Overview Publishers who dismiss the use of print-on-demand (POD) technologies as too expensive may be missing an opportunity to better manage their inventory, total costs and…
[TOC Webcast] What Publishers Need to Know about Digitization
Tools of Change for Publishing will host a free webcast with digitization expert Liza Daly on Wednesday, Nov. 12 at 1 p.m. eastern (10 a.m. pacific). No prior experience with digitization is assumed in this overview of the conversion process. Topics will include: What's XML and do you need it? What's the cost-benefit analysis versus PDF or other formats?…
[TOC Webcast] Tomorrow: Why Publishers Should Care About SEO
Update: 11/08 — The full recording from this TOC Webcast is available here. Tools of Change for Publishing will host a free webcast tomorrow at 1 p.m. eastern (10 a.m. pacific). Our presenter will be Jamie Low, founder of SearchEngineMarketing.com and an expert in search engine optimization (SEO). Topics Jamie will discuss include: how publishers can get ranked for specific…