ENTRIES TAGGED "publishers"
There are valid reasons for wishing to purchase a book without being tracked
In the physical realm, purchasing a book without revealing one’s identity involves little effort beyond proceeding to a store one does not usually patronise and paying in cash. Unless one is seeking illegal volumes, which are unlikely to be obtained at neighbourhood booksellers’ anyway, these obvious techniques are nearly guaranteed to throw friends, banks, and marketers off the scent.
Alas, there is no such thing as an incognito shopping trip in the digital world. Not only are our transactions permanently etched into our credit card records, they are carefully logged and scrutinised by the stores themselves. Any purchase on Amazon, to name but one, forever hounds us in the form of recommendations, obvious or otherwise. Emails and pages are subtly optimised to highlight content related to our past acquisitions, whether in style, length, or subject matter. While we may be given opportunities to decline outright suggestions, there stops our control of the process — and we must provide a reason for declining, which further enriches our personal file.
Where does the "book" stop and the "application" begin?
A book may no longer be a physical object, but its ordinary definition remains straightforward as a “written composition that is intended for publication”. Traditional or digital, we feel confident in our ability to recognise a book.
We barely remember today that early electronic platforms offered fewer visual options than the printed page, and encouraged the release of text-only editions from which even the original covers had been removed. Four short years after the launch of the original Kindle, LCD screens were becoming quite popular in mainstream readers. Today, they are almost everywhere, some of them brighter and sharper than their desktop counterparts.
Publishing needs to build new symbols for the digital age
Transitioning the publishing industry to digital technologies involves lifting the words out of printed pages, and pouring them into the amorphous containers we call ebooks. Books are no longer the tangible, brick-shaped presence they were: they must, instead, be stretched and poured into and onto any device fit for reading, from the laptop to the Kindle to the phone.
In fact, “the book” no longer designates the physical expression of the text, but the text itself, a self-contained bundle of information, whose structure and boundaries have been jointly defined by the author and the publisher. Picking up a book where you left it no longer involves picking up the same object, but rather the same text on whatever device happens to be at hand.
Society cannot afford to lose its distributed knowledge backup system
Knowledge cannot progress unless it is aware of its past: a knowledge-seeker must reference the works of previous generations. Literary scholars return to manuscripts, musicians to partitions, artists to museums…
The continued availability of reference works underpins our entire research system. It has become so ingrained in our methods that it barely registers on our list of values to uphold. Yet, that very availability has dissolved into a mirage, to surprisingly little protest.
Old ebooks and clever thinking can create new opportunities for publishers.
I’ve got quite a few ebooks in two different accounts that I’ve read and will never read again. I’ll bet you do, too. In the print world, we’d pass those along to friends, resell them or donate them to the local library. Good luck doing any of those things with an ebook.
Once you buy an ebook, you’re pretty much stuck with it. That’s yet another reason why consumers want low ebook prices. Ebooks are lacking some of the basic features of a print book, so of course they should be lower-priced. I realize that’s not the only reason consumers want low ebook prices, but it’s definitely a contributing factor. I’d be willing to pay more for an ebook if I knew I could pass it along to someone else when I’m finished with it.
Trust your customers to do the right thing and you'll earn their business.
A DRM-free world is one where retailers will find it much harder to create a monopolistic position that locks you into their device or format.