Key points from the full video interview (below) include:
- Cocktails & discoverability — Recommendations and delivering better, highly targeted content are keys to the Cocktails platform. [Discussed at the 1:20 mark.]
- Livestand was built with Cocktails — What you see looks like a typical news app, but below the surface are loads of transformation and optimization tricks done via Cocktails that result in a terrific user experience. [Discussed at 2:02.]
- We live in a “partially connected” world — One of the mistakes made by mobile app developers is the assumption that there’s always a live connection to the web. Yahoo recognizes that’s not always the case and built Cocktails with this issue in mind. [Discussed at 3:00.]
- HTML5 as an alternative to native apps — Because Cocktails is built upon HTML5, publishers can experiment with it without feeling as locked into a platform as they would with native apps. [Discussed at 6:49.]
- More than a presentation model — Livestand also lets publishers leverage Yahoo’s advertising and personalization systems. [Discussed at 8:40.]
- Open source will play a critical role — Mojito, a component of Cocktails, will be open sourced soon. The benefits are to have the community look at what Yahoo has created and help extend the platform further. [Discussed at 9:17.]
- Formats will converge … toward HTML5 — EPUB and mobi are tied to book formats whereas HTML5 allows for a much richer experience. As we rethink what a “book” can become, we’ll probably want to lean more on HTML5 and not try to graft more HTML5-like functionality onto EPUB/mobi. [Discussed at 11:45.]
You can view the entire interview in the following video.
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