Ben Lorica

Ben Lorica is the Chief Data Scientist at O'Reilly Media, Inc. He has applied Business Intelligence, Data Mining, Machine Learning and Statistical Analysis in a variety of settings including Direct Marketing, Consumer and Market Research, Targeted Advertising, Text Mining, and Financial Engineering. His background includes stints with an investment management company, internet startups, and financial services.

A few weeks in, a third of iPad Books are Fiction

Measured in terms of number of titles, half of the over 46,000 (paid and free) books available that we detected as being offered through the iBooks app are from 6 categories1. Fiction & Literature alone account for close to a third of all available iBooks titles: The current set of titles is indicative of the publishers (and/or imprints) that Apple…

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Cookbooks: The highest priced iPad book category

Just like the iTunes app store, the iBooks app on the iPad spotlights the Top Paid (and Top Free) books within each category. Here are some charts that compare the average price (by rank)1 across the major categories. The average price of the Top 50 titles across the major categories range from $7-$15. Cookbooks, History, Biographies are slightly higher priced,…

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Long Tail iTunes Book Apps Are More Expensive

Long Tail iTunes Book Apps Are More Expensive

In an earlier post, I examined the average price of the Top 100 PAID apps and noted that the relationship between price and popularity was somewhat dependent on the category. But in the Book category, I concluded that the Top 10 PAID apps were on average cheaper than those ranked 91-100. But what if we examine all Book apps, will the long tail apps be pricier?

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The Fastest-Growing Category in the iTunes App Store: Books

At least as measured in terms of number of unique applications, Books have grown the fastest over the last 12 weeks. (Data for this post limited to apps on the U.S. iTunes store through 3/1/2009.) Granted releasing an e-book for the iPhone is a lot easier than writing a gaming application using the iPhone SDK. Roughly 6 out 10 of…

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