ENTRIES TAGGED "Author Revolution Day"

Author (R)evolution Day videos now available

Learn the essentials of marketplace success in this video package

If you missed TOC’s first Author (R)evolution Day you missed a lot. Cory Doctorow kicked things off and more than 20 speakers followed with terrific presentations on marketing, audience development, choosing service providers, and my favorite topic, data.

Read more…

Comment |

5 proven ways to create a bestselling book title

Focus on answering the reader question, “What’s in it for me?”

People may not judge a book by its cover, but they will judge a book by its title. A boring title can literally kill book sales. In contrast, a compelling title enhances sales and can help generate a bestseller.

As a marketing consultant who’s coached over 400 authors, I’m frequently asked about how I help my clients develop great book titles. I’ve been fortunate to have success in this area, such as working behind-the-scenes on two recent New York Times bestsellers, Made to Crave and Unglued.

Read more…

Comments: 2 |

Authors as marketers

Rob Eagar explains how to build a better platform and sell more books

Play

Authors are always looking for an edge. In a world where thousands of new traditionally- and self-published books are released every month it’s hard to rise above all the noise. We’re launching Author (R)evolution Day at TOC NY in February is because we realize authors need better resources to understand marketing, publicity, discovery, and distribution.

Read more…

Comments: 3 |