ENTRIES TAGGED "Author Revolution Day"
Learn the essentials of marketplace success in this video package
If you missed TOC’s first Author (R)evolution Day you missed a lot. Cory Doctorow kicked things off and more than 20 speakers followed with terrific presentations on marketing, audience development, choosing service providers, and my favorite topic, data.
Focus on answering the reader question, “What’s in it for me?”
People may not judge a book by its cover, but they will judge a book by its title. A boring title can literally kill book sales. In contrast, a compelling title enhances sales and can help generate a bestseller.
As a marketing consultant who’s coached over 400 authors, I’m frequently asked about how I help my clients develop great book titles. I’ve been fortunate to have success in this area, such as working behind-the-scenes on two recent New York Times bestsellers, Made to Crave and Unglued.
The last four steps for platform and authoring success
For the last couple of days (see part one here and part two here) I’ve been sharing what I consider the new paradigm for DIY book marketing–a kind of cart-before-the-horse strategy where you market yourself first, and then publish later.
Yesterday we looked at the planning behind this kind of marketing strategy. Today we’ll look at execution.
Laying the foundation for vision, branding, and social channels
In yesterday’s article I gave you a tantalizing introduction to what I consider the new paradigm for DIY book marketing–a kind of cart-before-the-horse strategy where you market yourself first, and then publish later.
Here’s what I think it could look like for any writer approaching the publishing process for the first time. (Warning, this a 1-2 year strategy…)
Collect an audience then make a product for them
Given what we’re working on at Bookigee these days, and the awesomeness we’re putting together for the February 12th TOC Author (R)evolution Day, I’ve been getting a lot of questions about the future of book marketing. What’s working? Where’s it going? WTF?
One of the things I’ve been tracking for awhile now is something I’m calling the “marketing inversion.”
Rob Eagar explains how to build a better platform and sell more books
Authors are always looking for an edge. In a world where thousands of new traditionally- and self-published books are released every month it’s hard to rise above all the noise. We’re launching Author (R)evolution Day at TOC NY in February is because we realize authors need better resources to understand marketing, publicity, discovery, and distribution.