Numbers never lie…unless you’re talking social media

Measuring results in our rush to be followed, liked, and shared

Back in college, I took a class on statistics and never forgot the first lesson my professor taught us, which was, “Anyone can manipulate numbers to make them mean whatever they want.” I see this point magnified today by the mass adoption of Twitter and Fakebook, err – I mean Facebook. We’re at a period in time where numbers can mean so much and simultaneously mean so little.

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Money matters most in book marketing

Why you should stop sweating over social media numbers

A recent Reuters/Ipsos poll revealed that four out of five Facebook users have never bought a product or service as a result of advertising or comments on the social network site. In addition, researchers at the Ehrenberg-Bass Institute found that less than 1% of fans of the 200 biggest brands on Facebook actually engaged. Less than 1%! These numbers (or the lack thereof) are staggering, yet not surprising. Just because you’ve got a lot of social media followers doesn’t mean you’re going to make a lot of money.

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What happens when an old law is updated for the digital age?

What happens when an old law is updated for the digital age?

Attorney Dana Newman discusses a proposed update to the '80s-era Video Privacy Protection Act.

The '80s-era Video Privacy Protection Act had the unintended consequence of inhibiting consensual sharing of video viewing habits. Attorney Dana Newman weighs in on updated legislation.

Facebook comments: Fewer and better, or just fewer?

Facebook comments: Fewer and better, or just fewer?

Alistair Croll and Sean Power examine the impact of Facebook's embedded comments tool.

Facebook's new embedded comments option offers websites an additional social layer, but does it attract or drive away content engagement?

Bookish Techy Week in Review

Snooki to publish; yet more surveys on who is reading how; tablet sales continue to rise; TOC Frankfurt preview

This week we noticed: Snooki getting a book deal; Google taking an instant dislike to certain word searches; children liking ebooks; Amazon setting up shop at Facebook; Babylonian poetry finding its voice; and some people cutting up their personal library books.

Author, sell thyself (but in a good way)

Authors who want to jump into Twitter, Facebook and all the rest should pay heed to Chris Brogan. He's spent years — more than a decade — carrying on a conversation with his audience. Take a look at the sheer number of @ replies in his Twitter feed and you'll see how seriously he takes this stuff. In the…

The Coming Readers' Economy and Data Portability

This is a guest post by Mark Bertils. At the end of last year one event signaled a huge shift in how the book publishing industry will do business. It's not what you think. It was December's launch of Facebook Connect. A land grab for user identities followed. The Web's people economy is coming of age. Facebook's Squid Tries to…

TOC Recommended Reading

The Live Web (Doc Searls, Doc Searls Weblog) The Web isn't just real estate. It's a habitat, an environment, an ever-increasingly-connected place where fecundity rules, vivifying business, culture and everything else that thrives there. It is alive. Putting the "book" back in Facebook (Dan Piepenbring, if:book) Despite the presence of "book" in its title, few critics to my knowledge…

Finding Balance Between User Experience and Web Ads

Google's ad model may be difficult to duplicate technologically, but the system's balance between users and advertisers is something all Web advertising projects should strive for.

News Roundup: Digital Text App Uses Facebook, Subject/Author Sites Better than Brands, Saying Goodbye to Audiobook Cassettes

App Mashes Up Digital Text on Facebook Platform Digital Texts 2.0 is an interesting application for Facebook that lets you group and share digital material. It's intriguing to see cutting edge development occurring in this space. From the Digital Texts 2.0 about page: Digital Texts 2.0 was undertaken by Dr. Stéfan Sinclair as an initiative to experiment with applying…