ENTRIES TAGGED "joe wikert"
Selling direct starts with community
Direct ebook sales require a fundamentally different approach
“Why would I need to know who buys my books?” — some publishers have asked (and still are asking) this question. “I have my distribution channels and am quite happy to give them my ebooks too.”
If this statement surprises you, you are most probably (at the least) contemplating a direct sales channel. Traditional publishers have been migrating to the digital retail world by following the same principles that were applicable to print book sales. As a result, not many of them have been successful. Direct digital book sales require some fundamentally and radically different approaches.
Joe Wikert Joins O'Reilly Media
We couldn't be happier to announce that Joe Wikert has joined O'Reilly Media as the General Manager of the O'Reilly Technology Exchange (OTX) division, which publishes our flagship "animal books." Readers of this blog know we're big fans of Joe's work on his Publishing 2020 and Kindleville blogs. Joe's perspective is very much aligned with our own, and we're…