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BN.com Redesign Nets Significant Traffic Increase

Barnes and Noble is seeing positive results from its 2007 Web site overhaul. From Publishers Weekly:

… in 2007, the online arm of the retailer posted a 10.1% sales increase, helped by a strong fourth quarter, and the solid results continued into the first period of 2008: B&N.com posted a 7.2% sales increase, compared to an increase of 1.1% for the stores.

BN.com CEO Marie Toulantis says shopping and community improvements, such as the “see inside” preview tool and new groups/clubs, aim to increase visitor engagement. Those improvements are working: PW says visits to BN.com jumped from 70 million in 2006 to 138 million in 2007.

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