Web Confusion Hinders Newspaper Ad Sales

Mac Slocum
June 4, 2008 | | Comments (0) | Listen Speech Icon

Newspaper sales teams are having a rough time explaining Web advertising's value proposition to customers. From MarketWatch:

... newspaper ad sales forces have sometimes had difficulty in explaining the logistics and benefits of online ads to traditional media buyers.

Newspapers are trying to sell Internet advertising to some clients who had not been users of print ads in the past, pointing out that online ads can be purchased much more cheaply than a print spread.

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