Politico Expanding Staff, Circulation and Ad Space

Mac Slocum
September 22, 2008 | Permalink | Comments (0) | Listen

Politico doesn't shy from a challenge. The upstart political news outlet is expanding its newsroom, increasing its circulation, and claiming tough-to-sell advertising space from other media outlets. From the New York Times:

Looking for a new revenue source, it recently created Politico Network, working with a handful of newspapers, including The Atlanta Journal-Constitution and The Plain Dealer in Cleveland. Politico provides some articles to the papers, which turn over some of their online advertising space to Politico to sell ...

... Political pages can be an especially tough sell for papers, whose consumer advertisers dislike controversy. But Politico hopes to aggregate political pages from multiple newspapers, sell them to advertisers, and return to the papers significantly more than they would receive from standard ad networks.

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