ENTRIES TAGGED "android"
A free SPI Global whitepaper summarizing industry trends
Remember the old days when PDF was pretty much the only way to distribute content and those PDFs were read on computer screens? PDF still lives, of course, but now we’re also faced with offering content in mobi and EPUB formats for consumption on a variety of platforms and devices.
Your future content plans can be shaped by asking these questions
Most publishers create ebooks in all formats figuring it doesn’t matter whether mobi is more important than EPUB or if the content is read on an iPad more frequently than on a mobile phone. That approach means these publishers have no idea how their content is being consumed. It also means they probably don’t have a direct channel to their customers or some other way of polling them on their preferences.
New apps, new technology, and new statistics
In March 2012, Joe Wikert posted an interview with a new bookstore app startup called PlayTales. Since then the app market has continued to grow, and PlayTales along with it. My name is Kate Shoaf, PlayTales’ PR and communications manager, and I’d like to tell you how we’ve modified our apps and distribution platforms to suit the ever-changing international app market.
Their $14.99/month all-you-can-eat option is a winner
I had to take my first-gen iPad out of mothballs for this one. I’m talking about the Next Issue service and app. Like most of you I’ve let my print magazine subscriptions lapse over the past several years. I spend less than $150/year on my remaining subscriptions and more than half of that is just for one, The Week, which is highly recommended, btw. So why would I sign up for an online magazine subscription program that will cost me $15/month, or $180/year? Because it’s terrific.
The Android ecosystem shares some of the same obstacles
Ebook vendors enjoy a closed loop ecosystem. They have millions of reader/customers who are satisfied with EPUB 2 display capabilities and devices. Amazon readers, for example, are largely content with the offerings in the proprietary Kindle store; they’re not lining up with torches and pitchforks to push for improvements. While publishers wait for eReader device manufacturers to add new features and EPUB 3 support, eBooksellers are just as happy to wait.
Every ebook purchased today makes it harder to switch platforms tomorrow
In the age of the e-reader and tablet, every person that purchases an Amazon Kindle, Nexus tablet or iPad should be viewed as a customer Barnes & Noble will likely never get the chance to serve again.
That makes me wonder what goes through a consumer’s mind when they’re deciding which device to buy. I figure they’re mostly focused on brand, price, feature set, and perhaps what their friends and family recommend. But as Arico goes on to say:
Today, when a person decides which e-reader or tablet they’re going to buy, they’re also committing to the online retailer to supply books and other content.
You could argue that Amazon and B&N are making the decision less painful by offering reader apps on all popular platforms (e.g., Mac, Windows, Android, iOS). So the Kindle ebook you buy from Amazon can be read just about any modern device.
But what if Apple decides they’re tired of Amazon customers buying ebooks outside iOS and reading them on an iOS-powered device? Maybe Apple removes the Kindle app from their platform. (It could happen.) Or what if Amazon has a falling out with Google and the Kindle app disappears from all Android devices? You could replace “Amazon” with “B&N” in either of those examples and have the same problem.
Let’s look at this a bit differently: What if B&N comes out with a killer tablet that has all sorts of terrific features not found on any other device? And what if you’ve spent the past 5 years building your Kindle ebook library but the B&N device doesn’t support the Kindle app? Unless you’re prepared to abandon your library you probably won’t purchase and enjoy that new B&N tablet.
This doesn’t seem to be on many people’s radar right now but every ebook purchased today makes it harder for that customer to switch platforms tomorrow. Or, as Arico says later:
A customer who purchases an e-reader is paying for admission into a store they may never leave.
What do you think? Consumers may not have buyer’s remorse today but is this platform lock-in something they’ll eventually regret?
Apple's legal victory over Samsung is just the latest chapter in the platform's saga
It’s “platforms” month here at TOC and we covered the current state as well as future predictions for iOS in an earlier article. Now it’s time to shift the focus to Android. It didn’t take too long for me to figure out who we need to talk with about Google’s OS. Brian Jepson is senior editor of Make books here at O’Reilly and he lives and breathes Android.
Depending on who you ask you’ll discover that Android is either crushing iOS or so splintered that it’s having little impact on Apple’s momentum. What does all that mean for publishers? That what I set out to learn in this conversation with Brian.
The ultimate winner isn't really a traditional "platform" at all
August is “platforms” month here in TOC-land. That means we’re throwing iOS and Android into the Thunderdome arena to fight it out. It’s not really, “two platforms enter, one platform leaves” though. After all, there’s a third player in this one, its name is HTML5 and I’m betting it ultimately wins the war.
The good: Form factor and content. The bad: Lock in, auto updates and the Silk browser.
Joe Wikert says the Kindle Fire gets good marks for form factor and meeting basic consumer needs, but its lock in, auto updates and lack of a killer app are detriments.