ENTRIES TAGGED "magazines"
Lessons for Publishers in IDG's Digital Success
PersonaNonData talks about the recent story in the New York Times on IDG's transition to digital publishing: Since their [IDG's] market is technology they have some advantage over other types of magazines; however, their navigation of this transition is instructive and predictive of the manner in which publishers will ultimately become successful. … In IDG's case they have remained…
BN.com Selling Digital Magazine Subscriptions and Back Issues
Barnes & Noble is now selling print and digital magazine subscriptions through its Web site. According to a B&N press release, the service contains more than 1,000 magazine titles and 12,000 back issues. Digital editions are handled by Zinio, the company that also manages B&N's "See Inside" book preview tool. M2 Media Group is managing print subscription fulfillment. Commenting on…
Tech Publisher Finds Path to Web Revenue
Tech/trade publisher International Data Group (I.D.G.) rolled one of its largest magazines, InfoWorld, into a Web-only publication in April 2007. A profile of the company in the New York Times reveals encouraging first-year results from InfoWorld's digital transition: There were nervous months after the switch as the company awaited the reaction from advertisers and readers, but before long InfoWorld’s Web…
Roundup: New B&N Site Taps Digital Revenue, Magazine Goes High-End with Production
B&N’s new site, Quamut.com, is supported by display ads and pdf sales; Monocle magazine courts the high-end crowd with upscale production and high prices.
Are You Ready for Free?
Free is popping up everywhere. Here are a few resources that will help you explore this growing trend.