ENTRIES TAGGED "magazines"
Sports Illustrated Offers Ad Space through Web Bids
Sports Illustrated is using a Web-based bidding system to sell advertising across its online and offline properties. From Advertising Age Executives at the Time Inc. title, the first one to try an online auction, said the move was partly to recruit those advertisers that aren't in close touch with the sales force anyway. "There are many advertisers out there that…
Ad Downturn Forces Fashion Mags to Drop Pages
The shaky economy is hitting the normally strong fashion magazine industry. From the Wall Street Journal: As September issues begin hitting the newsstands, two-thirds of the 16 top fashion and beauty magazines by number of ad pages are smaller than a year ago. W magazine, also published by Condé Nast Publications, a unit of Advance Publications, has 18% fewer…
POD Opens Door to Magazine Experiments and Customization
In this Q&A, Derek Powazek discusses the opportunities the new print-on-demand service MagCloud creates for magazine publishers.
News Roundup: Sony Reader Now Supports EPUB, Esquire Using E Ink on September Cover, What Authors Can Learn from Silicon Valley
Sony Reader Now Supports EPUB and Digital Editions The new firmware for the Sony Reader (model PRS-505) supports EPUB and Adobe Digital Editions. From MobileRead: I can now confirm that this particular speculation seems to have proved out: the new firmware (available sometime today, July 24th) will include support for both epub and Adobe's Digital Editions. It will also…
First E Ink Magazine Cover Coming in September
Esquire will use E Ink technology to declare "the 21st Century Begins Now" on 100,000 flashing copies of its September issue. David Granger, Esquire's editor in chief, discusses the first E Ink-driven magazine cover with New York Times: … on its own, the magazine will run out of juice after 90 days. Mr.Granger knows some will see the cover…
Time Inc. Prepping Mix and Match Magazine Service
Time Inc.'s Maghound service sounds like the physical manifestation of an RSS reader. Launching in September, Maghound will allow customers to pick and swap magazine titles for a base monthly fee. From USA Today: Customers will pay a monthly fee for home delivery of the publications they want. But unlike with subscriptions, which typically run for fixed terms, users…
Magazine POD Service Looks to Help Publishers Experiment
Folio interviews the founders of MagCloud, a print-on-demand (POD) service that provides the ability to aggregate magazine content from multiple publishers: Large publishers are as challenged as anyone to reach niche segments efficiently, and likewise have no way to do the kind of hyper-targeted publishing that digital print can provide. We hope MagCloud can help in these ways, not just…
Will Magazines Go Free?
Jennifer Armor, audit manager at Verified Audit Circulation, makes the case for free magazines. From Folio: Because of the increasing price of paper and postage, Armour said, the cost of acquiring and keeping paid circ is becoming too high compared to the revenue it generates, and therefore, consumer publications will eventually move to a controlled circ model. Only magazines with…
Print on Demand for Magazines
Derek Powazek has taken the wraps off of MagCloud, a pilot print-on-demand service for magazines: Did you know the average sell-through rate for a magazine is about 30%? The sell-through rate is the rate which a given issue of a magazine will sell from a store. That means 70% of all printed magazines are just stopping by the newsstand on…
The Rise of "Found" Media
Alissa Quart's editorial in the Columbia Journalism Review compares "Lost Media" (magazines, newspapers) with "Found Media" (blogs, Web efforts, etc.), and how different generations interpret journalism's current standing: Right now, journalism is more or less divided into two camps, which I will call Lost Media and Found Media. I went to the Nieman conference partially because I wanted to…