ENTRIES TAGGED "Web 2.0"
Opportunities in Book Publishing and Web Communities
Book publishers have a unique opportunity to find and foster Web communities.
Borders Stores Turn Back on Long Tail
Borders is using its limited shelf space to give top selling books the "face-out" treatment. Poor sellers need not apply.
Kathy Sierra: Creating Passionate Users at TOC
We'd hoped to get Kathy Sierra at our Tools of Change for Publishing conference, but had to settle for a video. I interviewed Kathy a couple of months ago about her approach to creating passionate users via the "I rule" moment, what publishers of all stripes (as well as anyone making presentations) can learn from her ideas about storyboarding…
Amazon Using Computer Bestseller List to Push Kindle Content?
In an interesting, but not entirely unexpected development, Amazon may be using its Computer bestseller list to drive early adopter traffic to the Kindle. I was a bit surprised when I checked the computer bestseller list this morning to discover that it is now topped by the Amazon Daily, an Amazon newsletter that has nothing to do with computer…
Harlequin as Innovator
Did you know that Harlequin, the romance novel publisher, is one of the most innovative when it comes to embracing and developing Web 2.0 technologies? And did you know that their readers are driving early adoption of ebooks and social networking? Brent Lewis, Director, Internet & Digital for Harlequin Enterprises Ltd., is in the midst of discussing many of their…
Which Neil Gaiman Title Would You Like to See Online?
A hidden gem for Radar readers in the HarperCollins announcement that I blogged earlier is the fact that Neil Gaiman is asking his fans which of his books should he make available for free online. According to HarperCollins Group President Brian Murray, Gaiman had already received more than 10,000 votes as of last night, less than 24 hours after…
Community Pricing for Books
The more I look at the TOC Conference program, the more I see creative sessions on social media. Right now, I'm in a session from Logos Bible Software talking about their creative pre-publication publishing model. Logos puts out electronic editions of religious and scholarly reference works, converting the works from the original. Basically, they study their costs, and figure…
Publishing as a social medium
I'm at our Tools of Change for Publishing conference in New York this morning, listening to Doug Rushkoff saying "The internet is not interactive media. It's interpersonal media," and explaining why the 50s went from a pack of gum with a baseball card to a pack of baseball cards with a stick of gum. "Baseball cards were a more…
Wikipedia: A community of editors or a community of authors?
Having a bit more time than usual over the holidays, I caught up on various types of reading, including following old links. One of the pieces I came across that I can't believe I missed when it was first published back in 2006 is Aaron Swartz's Who Writes Wikipedia? This piece is a must-read for anyone who cares about…
GIS, Landsat, and Public Data
Google has announced new integration between two of their most popular products, Google Earth and Google Book Search. My Radar colleague Brady Forrest has eloquently discussed these features. This is wonderful, and a step toward truly integrative functionality among diverse sets of content. But as we witness this, it is worth considering what helped get us here, particularly in regard…